Tripartite Skills

The success of a consultancy depends on three skills:

1. Smart = identify opportunity, recommendations; The dream
2. Passion/Aggression = push through, suggest, seek approval; The Drive
3. Discipline = action; The Reality

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A bad consultant sells you a watch, takes it back and tells you the time.

A better one sells you a watch, takes it back, tells you the time, and gives it back to you.

A good one sells you a watch and teaches you how to tell the time.

A really, really good one asks you why you want to buy a watch if you don’t need it!!

Not sure what to call this, but it seems that parodies based on your ad very often amplify the effectiveness of your marketing to a multitude degree.

Case Studies: Youtube Hitler parodies and Cadbury Gorilla Drummer

YouTube ad parodies, despite distorting the original message, can often expose products to millions of viewers who might never have otherwise seen the advertisements. Parodies of ads for Nintendo’s Wii Fit and Microsoft’s Surface computer have been viewed nearly 2.5 million times each.

Now I am not suggesting we all go out and make silly ads. But when you see an ad that makes you groan, it might just be the next superstar :)