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Facebook Demographics 2009 and Google Ad Planner Data

by admin on Oct.29, 2009, under SEO and Online Marketing

Facebook Demographics 2009 Age Distribution from Google Ad Planner data – notice the red rectangle.

Notice the red rectangle

Notice the red rectangle

Facebook Demographics 2009 from Checkfacebook.com, showing purportedly 60% of Facebook global population from 8 different countries – notice how 18-24 age group is mostly higher than the other age groups.

By Checkfacebook.com

By Checkfacebook.com

Facebook 2009 US Demographics shown by Facebook Ad demographic targeting tool roughly confirms the data given by Checkfacebook.com, lending strong credibility to it.

Facebook 2009 Demographic for United States

Facebook 2009 Demographic for United States

Good food for though. Google Ad Planner data is highly inaccurate? Anyone has any information on how Google Ad Planner data is compiled?

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Anti-Smacking Referendum – Should a what be a what?

by admin on Jun.23, 2009, under Politics, NZ and the World

“Should a smack as part of good parental correction be a criminal offence in New Zealand? “

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How much money is YouTube earning?

by admin on Jun.18, 2009, under SEO and Online Marketing

How much money is YouTube earning? How much money is YouTube losing?

Is YouTube a viable revenue generator?

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Mount Albert ByElection Results 2009

by admin on Jun.15, 2009, under Politics, NZ and the World

Colin James in the Stuff.co.nz today:

The jury has spoken. But does it speak for anywhere other than Mt Albert? And does it speak on anything but Mt Albert’s particularities?

His writeup highlights the possibility that National’s Melissa Lee dramatic loss in the Mount Albert byelection last weekend (13 June 2009) is a possibilit that the public is starting to reject National after the 2008 election win. It went on to cite the Timaru example in 1970s.

However, questions remain to be asked. The item that is missed out of theĀ  analysis is the voter turnout rate. How many of the expected votes actually eventuate? Is there a general apathy in the region? Is Mount Albert now really a unison of, Labour vote, or could there be a large disappointment on National candidate leading to a lot of abandoned votes (which did not quite go over to Labour)? Is it really Labour, or is it simply “nothing”?

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Microsoft + Yahoo Deal – Is Bing the Bartz-Ballmer love child?

by admin on Jun.03, 2009, under SEO and Online Marketing

Plain simple. Microsoft and Yahoo seems to have struck a deal which may benefit each other.

References:

  1. Throughout 2008’s on-again, off-again talks between Yahoo and Microsoft, many financial analysts declared the belief that some sort of deal–either Microsoft acquiring Yahoo outright or later just its search business–was a matter of when, not if. – 28 April 2009
  2. Yahoo and Microsoft, which held a marathon series of fruitless merger and partnership negotiations last year, have restarted discussions, this time over a possible advertising agreement, a person briefed on those discussions said Friday. – 10 April 2009
  3. THE uneasy alliance between Yahoo and Microsoft, which will see Yahoo Search Marketing selling sponsored web links on Microsoft’s new search engine, called Bing, is looking rocky. – 30 May 2009
  4. Asked if the talks between Yahoo and Microsoft about an Internet search deal continue, Bartz replied “a little bit.” – 1 June 2009

Clearly, Microsoft and Yahoo has agreed to disagree (on the acquisition/takeover), but also agree that they have a ‘common enemy’ named Google.

As such, situational relationships commonly result in sleeping together. And before you know it they had a baby.

Microsoft and Yahoo went Bingbadabing

Yahoo! Search Marketing ads on Microsoft Bing.com - click image to enlarge

This simply means that Yahoo gets better presented to the searchers, as clearly Bing tries to sway some of the Googlelovers which Yahoo search failed to; Microsoft gets real meaty materials for the search results (and most probably a part of the ad revenue).

Implications for the marketers: watch this space! If Bing does take off (and early reviews indicate this is quite a possibility) then it is time to get more serious on Yahoo! Search Marketing.

The real question is, as apparently is the risk with all childbirth, will the relationship become victim of postnatal depression?

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Will Bing Radically Change SEO?

by admin on May.29, 2009, under SEO and Online Marketing

Microsoft is set to launch Bing tomorrow. Touted as “potential Google killer” by some media, Bing has received a mix of reviews (CNet, Wired).

But will it change the SEO landscape?

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Google = Parasite?

by admin on May.27, 2009, under SEO and Online Marketing

Ann Woolner, Bloomberg News Columnist, wrote that Newspapers need to control internet ‘parasite’.

In this article, she highlighted the fact that search engines and news aggregators gobble up news often without paying the producers a penny.

This sort of thing “leeches that reporting from mainstream news publications,” as former Baltimore Sun reporter David Simon put it this month before a Senate subcommittee.

“The parasite is slowly killing the host,” testified Simon, author and writer of the HBO series The Wire.

While journalists and entrepreneurs look, belatedly, for a way to make journalism work online, newspapers are going bankrupt, their staffs shrinking.

One particular thing that interests me is this:

Thanks in part to a steady diet of free food, Google has grown into a worldwide giant while newspapers have had their guts hollowed out.

Wall Street Journal Managing Editor Robert Thompson even specifically slammed Google as “parasites or tech tapeworms in the intestines of the internet” back in April 2009.

While I agree on her points in regards to news aggregators (i.e., scrappers), she pointedly included Google in the same class. Is it true that Google is a parasite and is killing the newspaper industry?

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NZ Government To Kickstart Economy By Giving Out Loans

by admin on May.06, 2009, under Politics, NZ and the World

NZ Government could and should get us out of this recession.

NZ Herald article today highlighted that

Banks’ reluctance to pass official cash rate cuts on to borrowers is hitting businesses even harder than home buyers.

One key Reserve Bank measure of business borrowing costs has barely budged since the central bank began cutting less than a year ago.

The government commented

“Banks are crying they have to pay more for money they get overseas and that’s why rates have held up, but business rates have held up much higher than those for home owners and I don’t think that’s fair or right.”

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Business Consultants – How to Get Them Increase Your Business

by admin on May.06, 2009, under SEO and Online Marketing

A lot of businesses engage business consultants to improve their performance, including online marketing consultants, general marketing consultants, HR, general business consultants, etc. Yet many fail to get the best value from the business consultancy and view this as a costly exercise instead of an investment. Why?

Take a look at these valuable tips you need to follow to ensure your business consultants can do their best for your business.

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Free Press Release – Using Online Press Releases for SEO Purposes

by admin on May.05, 2009, under SEO and Online Marketing

Is doing Online Free Press Release (PR) worth the effort from Search Engine Optimisation (SEO) perspective?
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