Random Marketing Consulting Doodles: Consulting Tripartite
by admin on Feb.12, 2010, under Philosophy and Religions, SEO and Online Marketing
Tripartite Skills
The success of a consultancy depends on three skills:
- Smart = identify opportunity, recommendations; The dream
- Passion/Aggression = push through, suggest, seek approval; The Drive
- Discipline = action; The Reality
Can this be done by one person?
Maybe yes, but ideally no.
Passion/Aggression should ideally be a separate entity, seeking to be the independent voice, free from bias, and trustworthy to the client. This would lead to quicker approval process and more efficient project timeline.
Discipline should be the check & balance and reasons to the recommendations/opportunities identified. Are they valuable to client? Possible? Doable? Feasible? Cost effective? These need to be answered prior to client pitching, whether through a monologue or a dialogue.
What is the best structure?
- Smart: Strategic thinkers: senior consultants, account managers.
- Passion: Communicators/Negotiators: sales, account managers, secondary consultants.
- Discipline: Ground Workers: consultants, junior consultants, specialists.
What is the implication? Division structure based on skills instead of clients?
Squad-based method works for Army Special Operations commands throughout the world. It has been proven. Should we consider?
Trias Politica (separation of power) has been used since ancient Greece, the Romans, recommended by Montesquieu, and successfully adapted to the US and other modern country. The government is separated into legislative body (the thinkers), executive body (the action), and judicial body (the check & balance). Tripartite concept is proven?
Why the change? Because over the past years the consulting businesses are growing massively and competition is getting fiercer every day. Quality needs to be improved. How can we offer better intelligence and actions other than using collective-intelligence by teamworks? Enable everyone to function within their best elements = modify your bunch of staff to a bunch of motivated trained experts.
Will I have to hire more staff? Not likely. Everyone would be expected to function in their best nature = increased efficiency, less churns, and the total amount of hours to work to remains the same.
Am I putting my staff in boxes? Not if you provide ongoing training. Focus on developing the personalities the staff do not currently have. Expand their skill set. Stop focusing on what they are already best in, and focus on their weaknesses.
Is this doable?
