by admin on Apr.12, 2010, under SEO and Online Marketing
Newspapers Can Make Money Online
Further to my post before:News Ltd John Hartigan lashes out at bloggers
Google Chief Executive Eric Schmidt has told a group of editors that he is confident that newspapers will find new ways to make money online by harnessing the vast reach of the internet.
Read more on http://www.stuff.co.nz/technology/digital-living/3573786/Newspapers-can-make-money-online-Google
And I rightly say so. Newspaper readers are not and should not be the source of revenue for online newspapers. Newspaper readers should be the consumers, and advertising should be the revenue source.
On top of this, strategies and diversifications should be in place to differentiate and place online as a revenue opportunity, rather than one that sucks revenue off the offline space. There are avenues to achieve this, such as exploiting the different unique capabilities offered by each media (offline and online) to provide value-added service that attracts loyalty and readership. This translates to marketing reach which advertisers crave upon.
Offline:browsability, exposure, off-topic opportunities, prominence, traditional, longevity, etc.
Online: interaction, context-aware, targeting, telling-a-story vs. message-only, rich media, custom-made solutions, integration, etc.
Offline days are not as glorious as before, yes. But it is still far from being obsolete!
:google, linkedin, news, newspaper, online news, parasite
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Twitter Trackbacks for Newspapers Can Make Money Online - Solid Thinking [thinkerati.com] on Topsy.com
April 12th, 2010 on 10:42 pm[...] Newspapers Can Make Money Online – Solid Thinking http://www.thinkerati.com/whiterabbit/seo-and-online-marketing/newspapers-can-make-money-online – view page – cached Further to my post before:News Ltd John Hartigan lashes out at bloggers Tweets about this link Topsy.Data.Twitter.User['thetechgang'] = {“location”:”IT Resource Network”,”photo”:”http://a3.twimg.com/profile_images/475365811/Tech_normal.jpg”,”name”:”The Tech Gang”,”url”:”http://twitter.com/thetechgang”,”nick”:”thetechgang”,”description”:”The Tech Gang is a group of freelance Virtual Reporters reporting for the IT Resource Network.”,”influence”:”"}; thetechgang: “#ContextAware Newspapers Can Make Money Online – Solid Thinking: Online: interaction, context-aware, targeting, te… http://bit.ly/c54gKn ” 15 minutes ago view tweet retweet Topsy.Data.Twitter.User['contextaware'] = {“location”:”@TheCloudNetwork”,”photo”:”http://a1.twimg.com/profile_images/534098302/Context_normal.jpg”,”name”:”Context-Aware “,”url”:”http://twitter.com/contextaware”,”nick”:”contextaware”,”description”:”@ContextAware by @TheCloudNetwork”,”influence”:”"}; contextaware: “#ContextAware Newspapers Can Make Money Online – Solid Thinking: Online: interaction, context-aware, targeting, te… http://bit.ly/c54gKn ” 15 minutes ago view tweet retweet Filter tweets [...]
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Follow My Social Media
April 16th, 2010 on 1:18 pm
On the contrary. If advertiser funding works for free-to-air TV, and so far worked to support newspaper lifelines, it should be retained as the core business model while reader-contribution (paid apps, etc) can be utilised as a side revenue opportunity. Paid readership should never be the core business model. Paid readership = reduced readership = reduced reach = reduced ad revenue = reduced quality = reduced readership = …
Beware the viscious circle of death.
April 16th, 2010 on 11:00 am
I’m not so sure that advertiser-funded is the long term solution for newspapers online. It has failed again and again everywhere that it has been tried.
In the same way as iTunes has transformed music buying online and provided a model for user-pays that is convenient and, importantly, part of the user experience, I feel that we’ll see something similar from the next generation of devices. The iPod as a device was important in this model as the software and whilst Kindle made a step in the right direction, for my money it’ll be iPads or other kinds of tablets that potentially do the same for newspapers and even perhaps books. Why Murdoch et al didn’t have iNews developed and ready for download in the Appstore from day 1 for iPad is completely beyond me. Maybe they spent their time trying to figure out how to make advertiser-pays work as a model!
How long till we see the same kind of thing with TV??
April 14th, 2010 on 12:49 am
The most popular is truly Justin Bieber, he’s so lovable!
April 13th, 2010 on 8:40 pm
He is merely so cute!
April 13th, 2010 on 9:24 am
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